But for those who need flexibility, the Reference Design becomes far easier to configure flexibly into a physical asset when broken down into its ‘Chips’ (with more or less flexibility in how these are arranged depending on the asset type.)

So you could say you want speed, but unless you change the contract, the risk management profile, the processes - in order to achieve speed, instead of what you do every single day - you're not going to get speed.”.It’s a fundamental issue and if we truly want to realise the potential industrialised construction has to offer, we need to address it.. “We rarely change the entropy of processes and behaviours around the good idea,” says Amy Marks.

“That's why it doesn't happen, not because it's not a good idea.It's just everything works against it…”.One challenge relates to the complexity of the construction ecosystem itself, which is made up of multiple different industries, all with different value propositions.

These don’t match up, Marks says, commenting that this is why she went to work at.Ultimately, she realised that she just couldn’t make the level of impact she wanted to by working from the bottom up, within just one small portion of the ecosystem.. Marks says the level of change needed to facilitate a true industry shift to industrialised construction requires a top-down level of influence.

She’s currently writing a book about the topic – ‘The Innovator’s Deception.’ She says she’s starting to see multi-billion dollar companies pushing back.

They’re starting to feel dissatisfied with what’s on offer to them with traditional construction and they want something different.. That, says Amy Marks, is how she knows things are going to change..To find out how Bryden Wood can help you fulfill your career aspirations, visit the.

[email protected] first sight, the introverted warehouse under the Westway flyover didn't have obvious potential to become a thriving creative hub.Yet this building has been reborn as.

Great Western Studios., an incubator to hundreds of creative businesses.